A project for a kitchen applicance

I love my job and I love especially new challenges. In these months I did a lot of interviews and every time I prepared a little digital communication project to demonstrate that I studied the company and that I’m proactive.

I didn’t found any new job so I think that I’ll not repeat this approach, but I’ll share with you the presentations that I did for them.

The first one is for a big company that produces a unique kitchen appliance with already a really big audience on the web.
First to write this little project I studied the product and the impressive population of the “cooking web”. Then I analyzed the user’s web pages, the blogs and the unofficial Facebook pages, trying contemporary to reconstruct the digital strategy of the company.
At last I did even some onf line evolution of the strategy (what is onf line?) that could use the consumer’s contents to produce a new editorial product targeted for all the users.

There’s the presentation:Project for kitchen applicance

I'm an husband, a Digital Product Manager, a Capoerist and an automotive enthusiast based in the Milan area. This is my personal website where I write about Digital Communication, Product Design, User Experience and Web Marketing. Currently open to new challenges and interesting projects among Italy and Brazil.

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