Tag Archives: content management

Why a Digital Product Manager must be skilled in User Experience Design?

I work in Digital Communication since 2005. I’ve a humanistic university background but instead of specializing in Contents and Social Media, I’ve always studied technical, graphic and design subjects.

After almost 10 years of experiences, today I can setup and manage an ecommerce like Shopping in Italy; I can film videos like these; I can create a site like the Italia Centro di Capoeira one. Read my resume for having a look of my “technical skills”.

From March of this year, I’m frequenting the online courses of the Interaction Design Foundation, becoming at the same time the European Continent Manager, the Italian Country Manager and the Milan Local Leader.

This post question is: Why a Digital Product Manager must be skilled in User Experience Design?

Because Digital Communication is User Experience and because User Experience is Communication.

From the interface, the colours and the images pleasantness, to the functions simplicity. From the contents readability, to the reactivity of the digital products, everything is User Experience.

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Perchè un Digital Product Manager deve saperne di User Experience e Interaction Design?

Lavoro nella comunicazione digitale dal 2005 e nonostante la mia preparazione fortemente umanistica, invece che specializzarmi su contenuti e social media, ho sempre cercato di approfondire tematiche tecniche, di grafica e design.

Dopo quasi 10 anni di esperimenti oggi sono in grado di creare e gestire un ecommerce come Shopping in Italy, girare e montare video come questi, fare un sito come quello dell’Italia Centro di Capoeira e fare una serie di altre cosine che puoi leggere sul mio CV.

Da marzo di quest’anno, a quanto imparato fino ad oggi, ho deciso di aggiungere anche lo User Experience Design frequentando i corsi dell’Interaction Design Foundation di cui gestisco sono diventato anche l’European Continent Managaer, l’Italian Country Manager e il Milan Local Leader.

Ma perché un Digital Product Manager deve saperne di User Experience e Interaction Design?

Perché nel digitale tutto è esperienza utente e tutto è comunicazione.

A partire dalla piacevolezza dell’interfaccia, dei colori e delle immagini, fino alla semplicità di utilizzo delle funzioni, la leggibilità dei contenuti e la velocità di risposta del prodotto digitale, tutto è User Experience.

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Designing my new Google Reader

Are you one of the last desperate Google Reader users like me?
Don’t worry, you can still read your feeds using other readers and then, Google Reader wasn’t that great service that we think.

I work in digital communication and I’ve three different accounts that I use for my personal branding, for the Transport Company of Milan online buzz, and for the Shopping in Italy news hunting and social monitoring.

Is Google reader enough for me? No it isn’t!

For my job I need an application that browse, save, organize, discover, edit and share contents on my social media and with my social media team.
Does Google reader have all these feature? No it doesn’t, so stop crying and being romantic!

GoogleReaderAntonioPatti

The Google Reader closure gave me the opportunity to think about my feed reader perfect tool. I thought to all my needs as a social media manager, as a project leader and as entrepreneur. Ironically I understood that I don’t need a simple reader, but a Corporate Content Aggregation and Management Application.

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