Tag Archives: motobecane

The inspiring “Driving Paradox”

I work in Digital Communication and I’ve worked on the functional & user experience design of websites, mobile applications, advergames, digital signage systems and info kiosks.

I love cars and motorcycles since when I was a child. I remember very well the “procedure” that my parents had to apply first to start our old Fiat 500, the incredible internal design of the Renault 4 of my neighbour and the unintelligible fashion of the Motobecane Mobyx parked in my garage.

back-to-the-future-delorean

I think that cars and motorcycles are the most impressive demonstration of the humankind power of imagination and adaptation. Imagination because who put together the technology necessary for an “autonomous run” of a 4/2 wheels object for me was an artists, not an engineer. Adaptation because driving a car or a motorcycle is one of the most complex mixture of unnatural gestures that we have on the earth.

That’s the point. That’s the Driving Paradox.

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